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My credentials...

In 2015 I qualified as a Co-Active Coach (CPCC) after studying with the Coaches Training Institute recognised by the International Coaching Federation (ICF), as the most rigorous coach training and certification programme in the industry. 


Since then, I have gained ICF accreditation as a Professional Certified Coach (PCC). I am a Licensed Firework Career Coach, a Certified Practitioner of The Leadership Circle Profile and hold the Full Circle Certificate in Executive Coaching.


As an ICF credential holder, I adhere to the ICF Code of Ethics and I am committed to on-going learning and professional development. This ensures that I am up-to-date with the latest scientific and practical developments in the field and deliver the best coaching service to my clients.


I also have a BSc in Sport and Exercise Science, an MSc in Exercise and Sport Psychology and I am a formally qualified Adolescent Mental Health First Aider.

My journey...

Prior to coaching I studied in different countries and enjoyed a professional career in a variety of different roles. From life as a professional dancer, personal trainer, university lecturer, market analyst, government relations manager and medical conference organiser, one could say that, due to the challenge of ever-changing life circumstances, I have first-hand experience of the art of reinvention!


It was in my late 30’s, when I found myself juggling motherhood with the demands of work and overseas travel, that I realised I had lost the essence of who I was and what was important to me. My life was out of balance; I was trying to do everything and be everything to everyone, but failing miserably on all counts. I no longer knew what I wanted out of life; I was riddled with self-doubt, exhausted and on the verge of breakdown.


It was at this time that I sought the services of a professional coach. Through coaching I turned my life around. I regained my energy, re-connected with my thirst for learning and worked out that like my coach, I too wanted to make a difference in people’s lives, whilst also balancing family commitments, health and personal accomplishment.


To that note, I signed up for coach training and joined a competitive dragon boat team. Working with a life coach was one of the best investments of time and money that I have ever made. I have never looked back.

The initial focus of my practice - Heidi-Mai Coaching - was to deliver 1-2-1 life-coaching sessions. After several years I began to notice a common theme: many of my clients were in a state of transition and often considering a change of careers but struggling with how to move forward. A dilemma of which I had first-hand experience!

As if by fate I came across Firework: one of the longest-established career coach training providers in Europe.  Without a second thought, I completed certification and have subsequently added a structured Career Transition Coaching Programme to my services.


Following this, I completed additional training in Leadership and Executive Coaching and partnered with Lucy Kidd, CEO of Integrality to co-create and deliver Executive, Leadership and Career Development Coaching Programmes for corporate clients.

Random facts...

  • I have 2 teenage girls who fill me with love, pride and headaches, all at the same time!

  • I achieved a lifelong ambition at 49, set a beyond my wildest dreams goal at 50 and plan to smash it at 51

  • I am a fitness junkie, meditator and fan of minimalist living

  • I was a walk-on extra in a number of Soaps on British TV

  • I have a trunk filled with medals and trophies, mostly acquired under the age of 18

  • I could not live without time-alone, a cup of coffee and my journal

  • I love a to-do-list and an excel spreadsheet

  • I currently paddle with Dragonfire Dubai, an internationally competitive women’s dragon boat team

  • Most people call me H-M, close friends say Heid and when in trouble it’s generally Heidi-Mai!

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